{"id":617,"date":"2023-01-18T08:35:43","date_gmt":"2023-01-18T07:35:43","guid":{"rendered":"podlove-2023-01-18t07:21:15+00:00-df158d45163d93c"},"modified":"2023-01-18T13:58:19","modified_gmt":"2023-01-18T12:58:19","slug":"die-macht-der-suchmaschinen","status":"publish","type":"podcast","link":"https:\/\/podcast.fh-kaernten.at\/fhtalk\/die-macht-der-suchmaschinen\/","title":{"rendered":"FHT019 \u2013 Die Macht der Suchmaschinen"},"content":{"rendered":"\n

Suchmaschinen sind der wichtigste Weg um neue Inhalte aus dem Internet zu finden. Doch wie sind die Ergebnisse f\u00fcr Nutzer*innen einzuordnen \u2013 sind sie objektiv, wer hat Einfluss darauf, welchen Einfluss haben die Ergebnisse auf uns und wie ist der technische Hintergrund? Bernhard Guetz, BA MSc, Lecturer\/Senior Researcher im Bereich Marketing & Business Development und Martin Schellrat, Lehrender in den Bereichen Digital Transformation Management und Digital Marketing mit Schwerpunkt Suchmaschinen-Marketing sprechen \u00fcber unterschiedliche Aspekte dieser Thematik.<\/p>\n\n\n\n

Veranstaltungshinweis:
Google Ads Bootcamp<\/strong>
28. Januar 2023
Information und Anmeldung: https:\/\/www.fh-kaernten.at\/googleads<\/a><\/p>\n\n\t\t\n

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